Why you shouldn’t write your own sales page

We’re living in a DIY era…

… and I am ALL for embracing your own creativity, developing your skills, and just going for it.

But – and this is a but I’ve been thinking about for a while – there are certain projects that warrant hiring a professional.

Because in reality if you’re NOT a surgeon, you wouldn’t operate on your best friend, right? Unless you’re stranded on a deserted island with a scalpel and ice pack – and then I say, GO FOR IT.

And yes, I’m about to compare the work of a surgeon to the work of a writer. Play along, k?

So let’s follow that same logic & commit to the following:

  • If you’re not a professional writer, you should NOT write your own sales page. You’ll leave money on the table.
  • If you’re not a professional graphic designer, you should NOT design your website, social media graphics, or your newsletter template. You won’t attract your dream clients.
  • And if you’re not an accountant, you sure as hell should NOT prepare your financial reports and statements. Holy disaster!

Okay, okay. I know some of you are just starting out, 100% bootstrappin’ your business, and most likely rollin’ your eyes at me right about now.

Let me clarify. You – my bootstrappin’ friend – are in a radically different stage and you probably NEED to write your copy, design your graphics, manage your money, etc.  Because in reality, there might not be any extra funds in the bank for outsourcing. Yet.

I’m talking about the business owners that are ready to go BIG.  They’ve been in business for a few years and are on the cusp of scaling their business; re-branding; or launching a new program, product, or workshop.

If you’re ready to amp up your business, you need to invest something.

Your ideal clients will KNOW when you orchestrated a team of experienced professionals to create and execute your launch. They’ll pick up on the credible vibe and it will draw them IN. Conversely, if you scrap together your entire launch on your own, you’ll potentially scare your ideal clients and push them OUT. Not to mention you’ll probably go nuts along the way. Launching ain’t easy.

And yes, there are a ton of valuable writing courses online now which is a good thing. Improving your communication skills, specifically, will always be worth the investment. It will go a long way as you build your business. You may even learn how to knock out solid sales page copy on your own … which is good.

But why settle for solid when you can shoot for stellar?

Stellar equals more sales.

And if you’re investing hundreds of hours in creating a program or product you believe in, why would you blow it by not aligning yourself with an A-team, including an awesome possum copywriter?

There are plenty of talented copywriters out there with different skill sets and price points. I know you can find one that is a perfect fit for your project.

So what should you do next?

  1. Research a few copywriters that strike your fancy (there’s a handy lil’ list below).
  2. Reach out and start the conversation early.
  3. Find out if you click, what’s included, what to expect, and how much it will cost ya.
  4. And then hustle your buns off until you raise the money to START.

It’s your investment in your idea and hiring an experienced and skilled writer will make all the difference.

I’m NOT saying that you should never write your own copy, blog posts, articles, and Tweets if you’re not a “copywriter”. That would be plain ol’ silly.

On the contrary, I believe you should write every single day and continue to surprise yourself with not only your improvement but also the ideas and viewpoints that percolate.

I AM saying that you should pause before you start a new project and ask yourself realistically, Am I the best person to write this sales page?

If you’re honest with yourself, you’ll know when you should outsource and when you should do it yourself. Trust your gut.

Who can help you?

Like I said, there are a ton of talented copywriters out there. Here are a few I found.

Full disclosure: I know some of these writers, but not all so do your homework and check ’em out.