How do you feel about your head shots? Do the photos on your website represent your brand—down to the finest of details, like the shoes you’re wearing, the expression on your face, and even the way you part your hair? Every online business owner, regardless of craft, product, or service, should invest in a professional photoshoot. If you want to stand out in a crowded marketplace, I believe that your personality, story,…

You’re busy. I’m busy. Everyone—including my retired mama—is busy. [But seriously, I’m really busy this month. See how I just one-upped all y’all.] Whenever I find myself wanting to quit e-v-e-r-y-t-h-i-n-g for more than 11 days in a row, I take a time out. During yesterday’s time out, I realized something. I realized that I’m in the center of chaos. Like first world chaos, the cushy non-life-threatening type of stuff. And I invited…

Podcasts are created by the people, for the people.  If you want to connect to the people (and potentially new clients), you should pitch yourself to podcasters regularly. As in, weekly. After pitching myself a bunch last spring (AKA 30 Podcasts in 30 Days), I broke my own rule and took a 3-month hiatus. Basically, I stopped focusing on my own business and poured my limited I-just-had-a-baby brainpower into my…

What if you’re lurking in the shadow of your own career? Maybe you’re hiding behind a website, devoid of personality and life. Maybe you’re not showing up and sharing your brilliant ideas with the world. Maybe you’re listening to others too much. Maybe you’re muting yourself. Yes, you’re growing your business. You’re in work-mode and focused on delivering exceptional work for your clients. That’s admirable. But did you forget to…