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Why you shouldn’t write your own sales page

Why you shouldn’t write your own sales page

We’re living in a DIY era… … and I am ALL for embracing your own creativity, developing your skills, and just going for it. But – and this is a but I’ve been thinking about for a while – there are certain projects that warrant hiring a professional. Because in reality if you’re NOT a surgeon, you wouldn’t operate on your best friend, right? Unless you’re stranded on a deserted…

Why I refuse to settle for raspberry mousse

Why I refuse to settle for raspberry mousse

Neon colors energize me. Shocker, right? Maybe it’s because I’m a child of the 80’s – who knows? When flipping through the NYT a few months back, my jaw dropped when I witnessed the bold New York Times Magazine cover below (Warning: it’s even brighter in person!). The hues humbled me. I think I even mumbled, “Holy moly, that’s SO me.” So yes, the obnoxiously-neon-pink-and-yellow combo spoke to my inner…

I am a sham.

I am a sham.

I am a s-h-a-m. I tell my clients, my colleagues, and my friends to do things – smart things – in their businesses to help them grow … yet I tune out my own advice. I nag one of my friends to share her heroic story, a story of battling cancer while growing a business and family. I say… Post your wise words on your blog. Create an editorial calendar…