How do you feel about your head shots?

Do the photos on your website represent your brand—down to the finest of details, like the shoes you’re wearing, the expression on your face, and even the way you part your hair?

Every online business owner, regardless of craft, product, or service, should invest in a professional photoshoot.

If you want to stand out in a crowded marketplace, I believe that your personality, story, and skill set are what will set you apart. 

Presumably, you’ve got your skills covered so we’ll hold off on that topic. 

So what’s the best way to share your personality and story? 

Through visuals. 

And this might sound strange coming from a copywriter—who should presumably eat, sleep, and poop words—but I love me some visuals. (I also have a Bachelors of Fine Arts in Visual Communication so yeah, I think in visuals and I’m clearly biased.) 

Words are powerful. They can go far. 

And when you pair the right words with the right visual, BOOM – your brand will blow everyone away.

You’ll stand out, fo’ sure.

Because you’ve done the work. You’ve gone pro. You’ve invested in your business and potential clients will know it.

And what I’m learning is that a lot of online entrepreneurs are not willing to do the work, not willing to be patient, not willing to save money and invest in themselves.

Many of us are caught up in “shipping” and not enough of us slow the beep down to think strategically and do the work—day in and day out—to build an online brand that is like no other.

It’s not easy.

This most likely will require collaborating with a creative branding consultant who knows her shit. Someone like Sarah. 

And it will cost you a wad of cash.

If you plan it out with intention, you can hustle and raise that extra cash in the upcoming year, a little at a time, keeping your end goal in sight. But you have to really want it.

I want it.

     That’s why I saved money for over 6 months from accepting extra client work.

     That’s why I found the top branding consultant, photographer, and makeup artist to help me.

     That’s why I invested my time in a photoshoot.

Not because it was fun (it was!). I did it because I believe in raising the bar and creating a brand I believe in. Something different. Something that feels just like me.

The path wasn’t easy for me and it won’t be for you. But if you commit to it, I know you will make it happen.

And if you don’t invest in your photography, you might end up looking like everyone else.

You’ll just be another pretty face, cheesin’ at the camera for that head shot.

And the online world doesn’t need another pretty face. (We’ve got plenty.)

We need you.